How We Help
Our purpose isn’t just an afterthought, it’s the reason we’re here.
There are plenty of companies who do what we do that help support causes with their sales. What sets us apart is that making the world a better place is, and will always be, our only goal. A vital part of this is our commitment to transparency and accountability - so you can be confident that when you support us, your kindness in passed on just like it should be.
How does Heart Effect help?
This page contains all the information you should need to understand how we operate and what we’re trying to do. It also contains important financial information to honour our commitment to transparency and accountability.
If something you see here doesn’t add up, or if you feel we aren’t walking the walk while we’re talking the talk, please reach out to us. WTo
What do you want to learn more about?
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No, Heart Effect is not a charity. While raising funds for charitable causes is our purpose, we do not operate our business as a charity. We are not exempt from business taxes and do not receive any benefits and privileges that charities may be privy to.
Our charitable donations are made on behalf of the business, and they are not claimed as tax deductions.
Currently, Heart Effect is a registered business in Australia. It is owned and operated by an individual, with Heart Effect being a 'trading as' name. You can learn more about business structures in our jurisdiction [here].
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Operating on a donation-driven model, Heart Effect allocates the maximum amount possible from every product sale to a charitable cause, fund or organisation chosen by the customer at the point of checkout.
These funds are collected in bulk and distributed regularly to the selected recipients, with these donations recorded and available publicly.Here's how it works in more detail:
Fund AllocationUsing an example of a $100 sale, we can demonstrate how all purchase funds are distributed:
20% ($20) to charity
80% ($80) to operational costs and business operations.
From the 80%, we divide it into the following categories:
50% ($40) to production costs
50% ($40) to overhead costs (paying designers, staff, etc.)
From the 20% that goes to charity, if a customer selects a specific charity, that entire portion goes to the chosen charity. If no specific charity is chosen, this sum will be divided equally among our charity pool
Here's a distribution matrix for a situation where no specific charity is chosen and an example listing 10 charities within the pool:
Category
Allocation
Amount
Total Sale
100%
$100
Charity
20%
$20
Business Operations
$8
$80
Production Costs
50% of Business Operations
$40
Overhead Costs (Designers, Staff, etc.) 50% of Business Operations $40
Charity A 10% of Charity $2
Charity B 10% of Charity $2
Charity C 10% of Charity $2
Charity D 10% of Charity $2
Charity E 10% of Charity $2
Charity F 10% of Charity $2
Charity G 10% of Charity $2
Charity H 10% of Charity $2
Charity I 10% of Charity $2
Charity J 10% of Charity $2
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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