Heart Effect began from a place of personal transformation and societal observation. Our founder, amidst recovering from a serious health condition and personal upheaval during the global pause of the pandemic, found solace in the simple joy of giving. Disenchanted with the uninspiring and unengaging fundraising merchandise offered by charities, they envisioned a brand that could turn everyday shopping into an act of kindness—without compromising on style. Heart Effect is the realization of that vision—a brand that makes giving back not just easy, but fashionable.

Our Mission

At Heart Effect, our mission is multi-layered but straightforward: to revolutionize charitable giving by making it trendy, fun, and part of everyday lifestyle choices. We aim to be a flagship for charities looking to reinvent their approach to fundraising merchandise, creating designs that people desire—not just because they support a good cause, but because they love the product itself. We are dedicated to making a difference, one stylish item at a time, ensuring that each purchase not only contributes to a great cause but also brings a slice of joy and inclusivity.

Our Values

Sustainability and ethical practices are at the core of Heart Effect. We meticulously select print-on-demand manufacturers that align with our high standards for environmental care and fair labor practices. Our designs are a celebration of creativity, inclusivity, and cultural diversity, featuring motifs that resonate across different languages, cultures, and personal identities. We believe in quality, and we're committed to adapting and improving our products to meet and exceed customer expectations.

Our Personality

We like to think of Heart Effect as fun, energetic, and effortlessly cool. With a distinctive style and a heart firmly rooted in social justice, we embody kindness in every interaction. Our organisation speaks to those who value both aesthetics and ethics, attracting customers who not only want to look good but feel good about their choices.

Our Promise

We promise to be a brand for everyone. From the fun-loving fashionista to the socially conscious shopper, Heart Effect is here to make a statement that fashion can be both fabulous and philanthropic. With every purchase, you're not just buying a piece of clothing; you're helping to make the world a better place.